The Issue
In 1997, Warner Bros. was looking to expand their brand overseas, as well as get deeper into the U.S. market.
The Solution
We established US dairies in the U.S. to package flavored milk to directly take on the leaders, Nestle and Hershey, in the flavored milk space. We consulted with Jasper products to produce the first shelf-stable aseptic product in the US which was a huge success. We also contracted with China Tetra Pak to produce the first shelf stable product in China utilizing Warner Bros. brand icons.
