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The Issue

MasterFoods wanted to compete in the dairy space, along with Nestle & Hershey’s in 2005.

 

The Solution

To help them reach their goals, we convinced Dove, Milky Way, and Starburst brands to license the names with a shelf-stable product, featuring award-winning graphics.

 

The Result

MasterFoods achieved nation-wide distribution within one year.

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