The Issue
In 2020, an established manufacturing company in sports retail sector. The family owned business found themselves after 15 years, working in the business rather on their business. Little growth year-to-year with a stale environment meant that there was lots of turnover, but not a lot of clear direction. They wanted, and were committed, to doing whatever necessary to grow again, they just didn’t know how.
The Solution
We began implementing the CLARITY process to get total awareness about what they actually knew about their business, and just as important, what they didn’t know about their business. We identified changes in their customer and their buying habits, we hired better and improved training and more importantly, we created goals for the first time and went through the process of writing a full and complete business plan. This business plan included a completed marketing plan.
